Disinformation Goliath. What is the purpose of fake Facebook pages, and how they evolve
In the era of Twitter and Facebook just about anyone can create a new media resource with just a few clicks. It’s simple and cheap. This kind of democratization of the information space allows the new media to quickly carve out a niche and promote themselves to attract the attention of target audience, but it also leads to negative consequences by bringing the methods of manipulating public opinion to a whole new level. Over the past few years, Ukrainians have been subjected to many manipulation methods. These include coordinated networks of social media pages, clickbait headlines that trigger emotional reaction and help both truthful and fake news go viral, as well as sock-puppet farms – networks of fake user accounts that comment on social media posts to create an illusion of their popularity. Although the social media companies treat such activities as a violation of their standards, we still see hundreds of fake pages that are using these tools.