Ukrainians have the greatest confidence in television, social networks and the Internet. This is the data of the poll conducted by the Kyiv International Institute of Sociology from May, 3 to 26, commissioned by OPORA.
Despite the most popular source of information for Ukrainians during the last two months were social media (76.6%), only 54% of the respondents consider the news ahared there reliable.
Ukrainians have the greatest confidence in television — 60,5% of the respondents highly appeciate the truthfulness of the TV news. Almost 49% of Ukrainians consider the news from the Internet reliable. A little bit less confidence is shown to the radio (34%) and print media (23%). About 5% of the respondents do not trust any source of information.
The survey showed that the highest level of the confidence in media is among Ukrainians older than 70 years of age—80% of them trust televeision the most. However, this trust lowers with the age: among consumers aged 50 to 69, it ranges from 60 to 70%, among all other age groups, only about 50% of respondents trust TV. On the other hand, the most trusted among young and middle-aged people are social networks (from 57% for users aged 50 to 59 to 67% for 18-29) and Internet resources (from 50% for consumers aged 50 to 59 to 56.5% among consumers aged 18-29).
The residents of the city communities have some more confidence in social neteowks (57.7% compared to 46.5% among the village residents) and Internet resources (51.4% compared to 43.8%). At the same time, the village residents trust television (64.5% compared to 58.4% among city residents), printe media (29% compared to 19.9%) and radio (38.7% compared to 31.9%) more.
Distrust of any media is the lowest (2.8%) among residents of the central regions of Ukraine, while the highest it is in the South (8.9%).
Media Consumption of Ukrainians in a Full-Scale War. OPORA Survey
The survey was commissioned by OPORA and conducted by the Kyiv International Institute of Sociology from May, 3 to 26, 2022. Computer-assisted telephone interviews (CATI) surveyed 2,009 respondents living in all regions of Ukraine (except AR Crimea) using random sampling of mobile phone numbers (with random generation of phone numbers and subsequent statistical weighting). The survey was conducted among adult population (aged 18 years and older) of Ukrainian citizens who at the time of the survey lived in Ukraine (within the boundaries controlled by the Ukrainian government before February 24, 2022). The sample did not include residents of territories temporarily outside the control of the Ukrainian government before February 24, 2022 (the Autonomous Republic of Crimea, the city of Sevastopol, some districts of Donetsk and Luhansk regions), as well as citizens who left abroad after February, 24, 2022. The field phase lasted from May, 19 to 24, 2022. The statistical error of the sample (with a probability of 0.95 and taking into account the design effect of 1.1) does not exceed: 2.4% for indicators close to 50%, 2.1% – for indicators close to 25%, 1.5% – for indicators close to 10%.